Making your site search engine friendly

Create an easy to navigate site

  • Sit down and plan your site, write down every section that you need.
  • What is your core business? it is easy to get distracted with other ideas that are not going to bring you a ROI.

What do users need to know?

  • How to find your information easily,
  • How to contact you from individual website pages,
  • How to contact you for general enquiries
  • Why should they trust you, let users know who you are and what makes you different.
  • You may want to include links to news or articles depending on what you offer.

What do users search for?

  • Ensure you have completed your keyword research and you are aware which keywords are most relevant to your business and will bring the greatest ROI.
  • A great tip is to print these out while you are writing the content for your website and fit them in wherever appropriate.

How else can I offer the information intuitively?

  • Ensure you have considered everyone in your target audience and the terminology they would be familiar with.
  • Simple clean design

What style of design should I have?

  • The design of a site must be easy on the eyes, no offensive colour scheme or difficult to read text.
  • Ensure your navigation links are obvious and accessible.
  • Your site structure should be intuitive.
  • Limit flash to decorative touches only.

Alternative text for all images

Why do I need alternative text for images?

  • Every image added to your site offers search engines the ability to read what it is and index it. This can only happen if you add an alternative text for the image in question.
  • The alternative text can also be read by the visually impaired which will result in your site being accessible to all and in return will increase your search engine ranking. Easy to read by all browsers and search engines is essential.

meta data

What is meta data?
Behind every web page there is source code that formats the page and gives it functionality.
There are meta tags for:

  • Page title,
  • Page description,
  • Page keywords
  • Author
  • Arange of other fields for not only classifying your website, but controlling how, where and when a web robot indexes your site.

If you have any specific questions please contact me