Creating a niche market
Why do I need to create a niche market?
- The internet is a very competitive environment.
- Knowing your niche market and defining your keywords will distinguish you from your competitors and help you rank in search engines.
Which keywords should I use?
- Some keywords are more competitive than others,
- Specific keywords relating directly to your niche market will attract the right clients to the right product, namely your properties for sale.
How do I select my keywords?
- Your current business practices determine your keywords.
- What do you sell and where?
- Google has a helpful tool – https://adwords.google.com/select/KeywordToolExternal.
How do I use this to my advantage on my website?
- Once a user enters your site, make it clear what you do and how you do it.
- Promote your strengths.
How can I encourage users to contact me?
- Use of testimonials, concentrate on your good points and let your users know that you have many happy customers.
- A recommendation is a far more effective sales tool than any sales pitch.
If you have any specific questions please contact me