Writing tips to convert traffic
How to write website content
- Website owners are overly concentrated on getting the best graphical layout for their site, but few go further to work on SEO and usability and even fewer focus on creating website content.
How can you create content that will convert?
- Focus on your customers’ interests and needs – why do they buy your product/service?
- Targeted keywords – which keywords drive the most sales/profit/sign-ups?
- The intent of the content: is it to inform your visitors or to sell?
Focus on the customers’ needs
- The more benefits you describe, the more you connect your content to the needs, interests and reasons people buy from you, the more efficient your website content will be.
- Focus on your customers, not you.
- No matter how well you may write, you need to focus on your customers in your content.
Target the right keywords
- When writing website content, you’ll be aware what keywords to use.
- The format of the page
- Create a page that is easy to skim through,
- Define your heading
- Define your sub headings
- Use bullet points to highlight important points
- Research your information
- Follow up with relevant imagery
- Inform your user do not preach to them.
If you have any specific questions please contact me