Converting traffic

Converting traffic to leads

Congratulations, you have optimized your site to attract traffic on search engines.

So how can you get them to stay?

• Focus on your unique qualities:
• What do you offer?
• How does it solve a problem? and
• How is it unique to the market?
• How do you differentiate yourself from your competitors?

How do I recognise my niche market?

• Every business is different; each one offers something completely unique.
• If you offer luxury properties in Barcelona then focus your efforts on this

How do I best market this solution?

• Sell the idea to your user with photographs of the life they will have.
• Let your buyer visualize themselves already living in the property and having that ‘dream’ lifestyle.

How can I convert my traffic?

• Make your users feel clever
• Content is king
• Test, and then test again
• Accessibility for all
• Writing tips

If you have any specific questions you can contact me